SS25 حب

In Arabic, there are fourteen stages of love – in Arabic, حب (Hub) – each describing varying degrees of emotional expression. The stage at which love holds no negative signs; where it is overflowing for those we love, is where SS25 blossoms to life.

A love letter to the cultures that birthed it, the SS25 collection speaks to the intersecting worlds that inspired its creation. Balancing heritage and contrasting cultures with intricate craftsmanship and an intense eye for detail, Hub weaves a tapestry of experiences and observations, which is presented as a seven-piece collection of Made to Order and Ready to Wear garments.